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ReviewsAccelerator.Com Explains Need to Establish Local Authority after Hummingbird Update

Marketing authority, Jimmy Nicholas, has created a turnkey system for using customer reviews that outperforms typical SEO.

LOS ANGELES, CA, USA – November 5th, 2013 /MarketersMedia/ — Google recently celebrated its 15th birthday by releasing Hummingbird, a significant technological update to its search engine algorithm. Businesses using search engine optimization to establish authority must adjust their online publishing strategies – again – or sink to the bottom of search results. According to online marketing expert Jimmy Nicholas CEO of, businesses should be focused on generating social proof instead of constantly tweaking SEO.

Internet users have become more sophisticated in how they use Google to find the things they want. Thanks to mobile technologies that allow voice searches, more people are searching by asking complete questions instead of typing in keywords. The old search “pizza delivery” has changed to “who delivers pizza to my neighborhood.” The Hummingbird update is built to handle this conversational search.

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